Our Team
The leadership of Stop Antizionism brings together scholars, educators, and strategic thinkers whose lived experience, academic expertise, and professional rigour shape a comprehensive approach to confronting today’s antizionist ideology. Rooted in deep historical understanding—from Soviet propaganda to contemporary campus and institutional dynamics—our team integrates research, education, and strategy to expose antizionism as the modern mutation of Jew-hatred. Together, we build frameworks, curricula, and public-facing tools that empower communities, strengthen moral clarity, and advance a society capable of recognizing and resisting this evolving threat.
MEET OUR PARTNERS
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MEET OUR PARTNERS *
Meet the Team
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Dr. Naya Lekht, PhD
FOUNDER
Dr. Naya Lekht was born in the former Soviet Union and grew up hearing her parents’ stories of life under a totalitarian leftist regime where antizionism permeated every sphere, schools, universities, workplaces, and the media. Alongside her parents’ experiences, Naya also carries the legacy of her grandfather, a Holocaust survivor. He often told her how he lived while his family did not, how his younger brother was burned alive in a synagogue in Poland, and his older brother was shot during morning roll call in a ghetto.
As an undergraduate at UC Santa Cruz, Naya encountered antizionism firsthand, in chants of “Hey hey, ho ho! Zionists have got to go!” echoing across campus and in classrooms where professors framed Israel as a colonial or apartheid state. With her parents’ stories from the Soviet Union in mind, she felt a sharp sense of historical repetition and knew she had to respond. Yet when she sought guidance from Jewish professionals and Jewish studies professors, she was repeatedly told that “antizionism isn’t antisemitism; it’s just politics.” Despite this pushback, Naya continued to confront antizionism on her campus.
Naya went on to earn her PhD in Russian Literature at UCLA, where she wrote her dissertation on Babi Yar and the suppression of Holocaust memory in the Soviet Union, research that also led her to uncover the origins of Soviet antizionism. While teaching at UCLA, she noticed a troubling trend among Jewish undergraduates: many lacked a basic understanding of the long history of anti-Jewish movements. Few had heard of the blood libel or The Protocols of the Elders of Zion. What they did know was that Nazis were evil and that contemporary white supremacy is the inheritor of the Third Reich. When Naya searched for curricula that addressed the broader history of anti-Jewish hatred beyond the Holocaust, she found very little. At one Jewish high school, a dean told her, “We have a robust Holocaust program,” but offered nothing on what came before or after.
Recognizing a profound gap in Jewish education, Naya began developing curricula on the history of the Jewish people and anti-Jewish movements. This work deepened her research into antisemitism and antizionism and solidified her commitment to understanding and teaching these phenomena across eras.
In 2017, while teaching a senior course at a Jewish high school in Los Angeles, Naya encountered a challenge: many students did not understand how labelling Israel a settler-colonial or apartheid state functioned as a new form of antisemitism. While searching for ways to teach this more effectively, she discovered what became a formative lecture by Rabbi Jonathan Sacks, in which he described antisemitism as a “mutating virus.” He observed that Jews were “once hated for their religion, later for their race, and today for their state.”
Inspired by this framework, Naya began developing a curriculum that moved beyond static definitions of antisemitism to explain how and why Jew-hatred mutates. She created a new model that traces the three eras of Jew-hatred by identifying what each society considered
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Natasha H. Pein
Executive Director STOP Antizionism
Natasha H. Pein is an educator, author, and corporate executive leader who speaks widely on the dangers of antizionism—its evolution, global spread, and strategies to dismantle it. Born in the former Soviet Union, where her family endured Jew-hatred fueled by relentless antizionist state propaganda that vilified Jews and Israel alike, portraying Israel as imperialist, colonizer, and racist. These formative experiences—growing up under Soviet antisemitism, surviving displacement, and rebuilding life in new countries—shaped her lifelong commitment to defending truth, justice, and Jewish identity. Natasha now lives in Canada, where she transformed her early trauma into a lifelong mission to expose and counter all forms of Jew-hatred, antisemitism and antizionism.
Following the October 7 Hamas attacks, she launched Israel: 5000 Years of History, a widely circulated resource offering Jewish history and exposing myths. After uncovering hundreds of antisemitic materials in Ontario’s K–12 curriculum for JEFA, she founded Pinnacle Integrity in Education for All (PIE4ALL.org), an initiative exposing hate and promoting integrity across K–12, higher education, and professional learning. PIE4ALL develops curricula and advocacy tools that empower students and educators to confront antizionism—the modern mutation of Jew-hatred. Its approach goes beyond Holocaust education, incorporating lessons from the MENA and Soviet Jewish exoduses and highlighting the recurring cycle of libels that has fueled persecution for over 2,000 years. By blending historical continuity with innovative pedagogy, PIE4ALL equips to recognize, resist, and dismantle antisemitic narratives.
Natasha now speaks widely on the dangers of antizionism, showing how libels, conspiracy theories, and denial narratives translate into real-world violence—from street attacks to schoolyard harassment. She is the author of Unmasking Antizionist Tactics and is currently writing The Antizionist Playbook: The New Face of an Old Hate. Her mission is driven by lived experience, more clarity, intellectual rigour, an executive-level strategy, and an unwavering determination to dismantle antizionist propaganda, defend truth with courage and intelligence, empower communities, and ensure that Jews never again surrender to hate.
Senior Behaviour Scientist, Psychology & Behavioral Strategist
Dr. Brian Cugelman, PhD
Stop Antizionism | PIE4ALL
In the public sector, Dr. Cugelman has advised institutions on using psychology to strengthen societal resilience, improve public engagement, and counter online manipulation and extremism. This includes work with national security agencies, government research bodies, and election integrity programs, where he provided insights on digital behaviour, psychological targeting, and evidence-based strategies for safeguarding democratic processes.
As an educator, Brian has taught at the University of Toronto, York University, Memorial University, EM Normandy Business School, and other institutions. He teaches digital psychology, behavioural science, marketing, and advanced research methods at both undergraduate and graduate levels. He is frequently invited to deliver lectures at universities across North America and Europe.
Throughout his international career—including work with Israeli, Arab, and other regional organizations—Dr. Cugelman has built a reputation for fairness, bridge-building, and professional integrity. He brings this experience to Stop Antizionism, where he supports the development of psychological frameworks, educational tools, and strategic programs designed to counter antizionist propaganda and strengthen public understanding.
Dr. Cugelman contributes to the team a rare blend of scientific expertise, global experience, and a deep commitment to using psychology to advance truth, resilience, and social cohesion.
Dr. Brian Cugelman is an internationally recognized expert in applied psychology, behavior change, and digital strategy. His career spans grassroots activism, global advocacy, academic research, work with the United Nations, and advisory roles for major government and private-sector institutions.
For more than 20 years, Dr. Cugelman has helped organizations around the world use psychological science to drive meaningful social change. During his time with the United Nations, he supported multi-country initiatives that brought together governments, nonprofits, and private-sector partners to advance development goals across the Middle East, Africa, Asia, and Latin America. His work included building global coalitions, leading research initiatives, and supporting programs focused on public health, democratic participation, and digital communication.
Dr. Cugelman is a leading specialist in applied digital psychology. He has trained professionals from Microsoft, Google, Facebook, Apple, LinkedIn, PayPal, Accenture, Samsung, and numerous government bodies on how to design effective digital products, campaigns, and communication strategies grounded in behavioural science. His research has been published in top peer-reviewed journals, and he has delivered educational programs to thousands of practitioners worldwide.
Join Our Team and/or Partner With Us
Stop Antizionism is building a global initiative grounded in scholarship, moral clarity, and strategic action. We invite researchers, educators, institutions, community leaders, and allies to stand with us as we confront the modern ideological system of Jew-hatred. Whether you join our team or partner with our initiative, you will help advance education, shape strategic campaigns, strengthen communities, and build a future where the antizionist narrative can no longer take root.
Together, we can restore truth, protect our communities, and drive real, lasting change.